Why You Should Hire a Professional Real Estate Photographer
There are a lot of different things to consider when selling on the real estate market. While property is a hot market at the moment, that does not necessarily mean a simple sell. If you do not make your listing as appealing and attractive as possible, then you will find yourself floundering with substandard offers. To get the best possible deal for you, and to ensure that you secure an ideal buyer, you need to advertise your property as professionally as possible.
One of the best ways to get buyers to look at your property is through photos. As 95% of people looking to buy are searching online, pictures of your home are the first point of contact between you and the buyer. Having bad quality photos can hinder your sale. As people always say, a picture is worth a thousand words, and in this instance, pictures of your home are worth thousands of dollars of potential profit.
To have the best quality, most professional photographs of your home, hiring a professional real estate photographer is vital. The equipment, experience, and knowledge that professional photographers have are invaluable to homeowners looking to sell.
If you still need convincing then carry on reading! We have listed all the reasons that you should hire a professional real estate photographer, and we guarantee that you will not regret this investment.
1. Better Equipment
One of the biggest reasons to hire a real estate photographer is because they have much better equipment at hand. Even though there have been leaps in camera development within the past 20 years, the reality is that a good DSLR Camera is infinitely superior to a simple digital camera, or your smartphone.
As well as this, a good real estate photographer will have numerous other pieces of equipment that are vital for getting prime photographs. Having a variety of different lenses, for example, will make a major difference in showing off individual rooms. Also a powerful flash can make a big difference with those poorly lit rooms.
2. Extra Benefits
Real estate photographers normally offer a lot more than just professional photos. While pictures are vital for property listings, there is also a multitude of extra benefits included in many photographer packages that will make a massive difference in your home’s listing.
One of the best additional services often offered is professional floor plans. Floor plans are vital to listings, as 90% of buyers think that a floor plan is essential to an online listing. Having a floor plan lets people visualize the living space much more effectively and when buyers can imagine themselves living in your property, they are much more likely to put an offer in!
Some other extras that real estate photographers offer are video walk-throughs and 3D visualizations, all of which are becoming more and more popular as people rely more on online listings to find their new homes.
3. Professional Knowledge
Trained photographers spend hundreds of hours learning how to take pictures, more often than not being professionally trained and having extensive practice in the subject.
Having someone who knows exactly how to utilize your space and make it as appealing as possible can make or break your final sale. Professional photographers often know the exact right time of day for the best lighting, know which rooms to prioritize showing pictures of, and have a detailed list of what shots they will need for the final product.
If this is your first or second time selling a property, professional real estate photographers have experience in selling an abundance of different houses. This knowledge is crucial and will ensure that your listing gets the best treatment it possibly can.
4. Working With What the Customer Wants
Similar to the last point, professional photographers work with the customer to get exactly what the they want to see. They know how to sell the best parts of your property, whether that is the kitchen, living room, or master bedroom.
As well as this, photographers know how to make the unappealing look appealing, meaning that an aspect of your property that you may have thought would be a downside to the sale can be reframed by the photographer as an asset! The talent and flair that many photographers have are undeniably important, but their experience is the real game-changer.
5. Staging Experience
Photographers know exactly how to utilize your space so it looks as aesthetically pleasing and functional as possible. Many real estate agents have a service where they will ‘stage’ your home, bringing in rented furniture and artwork to decorate the home for photographs.
This has often been the make or breaks for a lot of sales, as photographers have a keen eye for making the house look as beautiful as possible, whilst also making it impersonal and dynamic enough for the buyer to be able to picture themselves living there. Remember that the prime goal with listings is to enable buyers to enthusiastically visualize themselves living there!
6. Knows How to Use Angles
One of the strongest talents photographers can have is the ability to know and utilize angles in their pictures. A lot of spaces, when photographed, lose a lot of their character and charm, yet a brilliant photographer can capture great spaces and not lose any of their allure.
Knowing good angles can also transform your rooms from average to outstanding. A lot of people, when buying houses, are not just buying it for what it is, but for its potential. Homeowners want a home, and being drawn to spaces that they can make their own is a big aspect of their final decision to buy.
7. Professional Editing
Half of the process of taking amazing pictures is editing. Every photograph needs to be processed, and it also gives all photographers a second chance at making the photo perfect.
Additionally, editing enables you to maintain a theme throughout all of your photographs, allowing the listing to flow and making it a more enjoyable experience for any potential buyers when viewing your property.
8. Saves Time
But if you don’t want to save time read our DIY GUIDE. The biggest drawback in attempting to take your listing pictures is the amount of time you will be wasting trying to get the perfect shot – and even then experience will play a factor.
Your time is valuable, and the quicker you get your listing posted, the better. Whereas it might take you days to set up your property perfectly to be photographed and trying to take the pictures yourself, it will probably only take a professional a few hours.
9. More Professional Pictures Build TRUST
Have you even been to a website that your scared to make a purchase from? Well, then you’ve experienced this.
The biggest asset to using professional pictures is that it makes your listing look more legit. Photography is a vital marketing tool, and professional pictures maximize the amount of attention your listing will receive.
Buyers are more likely to trust you and your property if you show that you have invested your own money in hiring a professional photographer. They want to know that the buying process will be as professional and streamlined as possible, and photos are a prime way to show you’re taking the process seriously.
10. Real Estate Listings With High-Quality Photos Sell Quicker
If you are not convinced by the previous factors, then this should be the deciding point. Evidence shows that professional and high-quality listings are much more successful than properties with low-quality, grainy, or badly taken photographs. You need to stand out from the crowd and compete against potentially hundreds of other listings, and the best way to do this is with professional real estate photographs.
According to GOOGLE TRENDS the search queries have been steadily increasing since 2004, the need for real estate photography searches are at all time high. It’s either all those people know something or your the one that’s missing out on its results.
The first thing that every potential buyer looks at on real estate websites is the thumbnail, and having that first exposure being the best it possibly can be really will make all the difference.
One of the best things you can do for your property is to invest in a real estate photographer. It does make all the difference, and also makes the whole selling process as easy for you as possible. Selling your home is a difficult and confusing process, so getting as much help as possible is vital for a stress-free experience.
Also, if you could potentially make tens of thousands more profit just by hiring a professional photographer, why wouldn’t you? Real estate is an investment, and you want to leverage the highest return on that investment as possible.
